Consumers wishing to vacation have more options than ever before and the competition to provide vacation fulfillment through ownership, membership or rental is fierce. Vacation providers must work to provide exceptional vacation experiences while fully utilizing their existing inventory and maximizing revenues.

C.A.R.E. exists to raise the level of professionalism and value of service within the vacation industry and to serve as an international vehicle to enhance the businesses of its member companies through education, vacation industry involvement and networking. C.A.R.E. membership enables vacation providers to successfully balance the need to fulfill vacation requests, make the most of inventory assets and generate revenue.

C.A.R.E.'s Code of Standards and Ethics establishes guidelines that require Member companies to conduct business ethically, with integrity, dignity and honesty.